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NORTH STAR KPI · RESTRICTED


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North Star KPI

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AllDbtTablesSource · Refreshed 01 Jun 2026, 10:48 UTC
Fiscal Year: Jul 2025 – Jun 2026 · P1=Jul · P12=Jun
⚠ Pre-Feb 2026 data unreliable — validate P8+ only
1
Overview
Product Lifecycle
Total Houses
19,445
Active + Expired + Inactive
Active
13,103
67.4% of total
Expired
3,755
19.3% of total
Inactive
2,587
13.3% of total
Product Mix
Active Houses by Service Type
Electricity Only
4,207
32.1% of active
Dual Fuel (E+G)
7,602
58.0% of active
Gas Only
205
1.6% of active
Water Active
7,876
60.1% of active
Broadband Active
1,287
9.8% of active
Mgmt Fee Active
724
5.5% of active
Deleted Records
Since Feb 2026 (datalake go-live)
2,070
Records removed from the Huddle
system since Feb 2026. Some may
have been deleted before entering
our portfolio — difficult to confirm
as the detail is no longer available.

Likely higher prior to Feb 2026.

Excluded from all reporting.
2
Partners
Partner Analysis
Volume & Margin
Partner Mix by Active Houses
Partner Houses % Share Monthly Margin Per House
TAL 3,93230.0%£132,751£33.76
JMI 2,70920.7%£73,015£26.95
OTHER 2,68520.5%£69,136£25.75
INTERNAL 2,60819.9%£8,917£3.42
GL 9927.6%£29,320£29.56
RENEWAL 1551.2%£3,201£20.65
L4L 220.2%£460£20.91
TOTAL 13,103100%£316,800£24.18
Distribution
Houses by Partner
Service Penetration
% of Partner's Active Houses with Each Service
Partner Houses Electricity Gas Water Broadband
TAL3,93293.3%56.5%56.3%3.5%
JMI2,70995.4%66.6%71.3%7.4%
OTHER2,68595.0%67.3%63.6%13.5%
INTERNAL2,60882.8%54.9%48.4%12.4%
GL99276.9%42.9%73.0%25.5%
2b
Quality
Margin Type Analysis
Active Houses by Margin Type
Phoenix data — reliable
Margin Mix
Stack across active portfolio
HIGH
STD
LOW
SVT
TypeHouses% ShareMonthly MarginPer House
HIGH3,51527.8%£134,410£38.24
STANDARD5,56644.0%£152,571£27.41
LOW1,2459.9%£21,108£16.95
EXTRA_LOW350.3%£170£4.86
ZERO_MARGIN2,27518.0%£277£0.12
Unknown4673.6%£8,264⚠ null type
TOTAL13,103100%£316,800£24.18
2c
Economics
Unit Economics by Product
Avg Monthly Revenue per House (£)
Active houses — customer-facing quote values
Service Avg Monthly £ Active Houses Est Annual Rev Rev/House yr
Electricity £105.96 11,893 £15,121,285 £1,271
Gas £85.87 7,812 £8,050,574 £1,031
Water £56.20 7,876 £5,311,589 £675
Broadband £42.43 1,285 £654,135 £509
Membership n/a 724 — £0.00
Total £29,137,583
Revenue per House / Year
Elec Only vs Dual Fuel breakdown
Metric Elec Only Dual Fuel
Elec £/mo £105.84 £82.72
Gas £/mo — £85.94
Water £/mo — £58.14
BB £/mo — £41.20
Total £/yr £1,270 £3,239
2d
Revenue
Partner Revenue by Service
Monthly Revenue by Partner (£)
CUSTOMER-FACING QUOTE VALUES · ACTIVE HOUSES
Partner Electricity Gas Water Broadband Total
TAL £437,051£209,265£131,438£6,092 £783,846
JMI £261,285£157,100£107,760£8,489 £534,634
OTHER £255,861£154,498£95,203£14,489 £520,051
INTERNAL £117,144£55,788£65,661£14,013 £252,606
GL £91,614£38,814£38,613£10,532 £179,573
RENEWAL £15,748£11,149£1,654£396 £28,947
L4L £1,763£1,551£468£122 £3,904
TOTAL £1,180,466 £628,165 £440,797 £54,133 £2,303,561
2e
Growth
Monthly House Growth
⚠   Pre-Feb 2026 data incomplete — datalake switched on Feb 2026. New house counts from datalake only; historic figures will differ from live Excel reports. Expired house counts unreliable due to service date bug.
New Houses by Month
FY 2025–26 · Created date
Month New Houses
Jul 251,339
Aug 251,428
Sep 251,726
Oct 251,210
Nov 251,021
Dec 25728
Jan 262,525
Feb 26 ✓1,537
Mar 26 ✓1,363
Apr 26 ✓1,401
May 26 ✓1,218
FY Total15,496
✓ = reliable datalake period · Jan 26 spike likely batch activation
New Houses Trend
Monthly by FY period
3
Revenue
Live Houses & Revenue by Period
⚠   Data reliability: Pre-P8 (Feb 2026) figures are incomplete — datalake switched on Feb 2026. P8 total revenue validated at £382k vs £384k Excel (0.7% delta). P9+ diverges due to service date bug (house dates used as proxy — contracts appear active for full contract period vs actual service period). Water revenue uses £8.33 placeholder — treat as directional only. SVT deduplication applied on phoenix_house_id.
Live Houses
Count of houses with each service active — prorated FTE days
Service P1 JulP2 Aug P3 SepP4 Oct P5 NovP6 Dec P7 Jan P8 FebP9 MarP10 AprP11 May
Energy — incomplete — 17,67318,62719,24419,205
Electric — 10,71511,29111,82311,802
Gas — 6,9707,3437,7207,729
Water — 7,5027,9418,2768,076
Broadband — 1,1311,2191,2891,288
Mgmt Fee — 011148553
Excel Elec 22,111 21,459 20,226 11,641
Elec Delta -11,396 -10,168 -8,403 +161 ✓
Excel Gas 8,719 8,454 8,000 7,698
Gas Delta -1,749 -1,111 -280 +31 ✓
Excel Water 8,909 8,632 8,165 7,996
Water Delta -1,407 -691 +111 +80 ✓
Excel BB 1,381 1,371 1,319 1,270
BB Delta -250 -152 -30 +18 ✓
Excel Mgmt 58 312 685 685
Mgmt Delta -58 -301 -537 -132 ⚠
Revenue £
Monthly margin revenue — prorated FTE · dual fuel split 50/50 · water/BB placeholders
Service P1 JulP2 Aug P3 SepP4 Oct P5 NovP6 Dec P7 Jan P8 FebP9 MarP10 AprP11 May
Energy — £211,084£224,228£230,789£216,065
Electric — £211,084£224,228£230,789£216,065
Gas — £104,201£110,616£114,212£106,657
Water ⚠ placeholder — £62,494£66,149£68,938£67,271
Broadband — £4,715£5,082£5,375£5,371
Mgmt Fee — £0£171£2,290£8,113
TOTAL — £324,446 £347,968 £366,189 £386,531
Excel (truth) £463,718 £456,356 £426,835 £391,467
Delta -£139,272 ⚠ -£108,388 ⚠ -£60,646 -£4,936 ✓
4
Trends
Revenue Trend (Reliable Periods)
Total Monthly Revenue
P8–P11 · Energy + Water + BB + Mgmt
Revenue by Service
P8–P11 stacked